Meta’s Interest in AdHawk Microsystems

Meta Platforms Inc., the owner of Facebook, WhatsApp, and Instagram, is reportedly circling Canadian company AdHawk Microsystems Inc. The latter has developed camera-free, eye-tracking glasses that can be used for research purposes.

AdHawk Microsystems: A Brief Overview

AdHawk Microsystems was founded by University of Waterloo graduates Neil Sarkar, the CEO; Sandro Banerjee, the CFO; and Nino Zahirovic, who serves as chief technology officer. The company has received significant funding and has made notable advancements in its technology.

AdHawk’s Unique Approach to Eye Tracking

AdHawk’s eye-tracking glasses use ultra-compact micro-electromechanical systems (MEMS) instead of cameras, eliminating the need for image processing and increasing efficiency. According to the company, their system can accurately predict where a user will look next – up to 20 milliseconds before their eyes fixate – and gaze is captured 500 times per second with better than one degree of accuracy.

Potential Applications of AdHawk’s Technology

The technology has numerous potential applications, including:

  • Concussion detection: AdHawk’s glasses could potentially detect concussions in athletes faster
  • Gaming performance measurement: The technology could provide more data to eye researchers and help measure gaming performance
  • Eye research: The glasses could enable new research connecting eye movement to neurological and ocular health

Meta’s Interest in Augmented Reality Smart Glasses

Meta, along with other major tech companies like Apple Inc. and Google, is working on creating augmented reality (AR) smart glasses. While Meta plans to launch its glasses in a few years, it already sells virtual reality headsets.

Google’s Acquisition of North Inc.

Two years ago, Alphabet Inc.’s Google acquired Kitchener-based North Inc., a technology company that focused on creating smart glasses. This acquisition marked a significant step towards the development of AR smart glasses.

Conclusion

The news of Meta’s potential takeover of AdHawk Microsystems comes as no surprise given the growing interest in AR smart glasses. With its unique approach to eye tracking, AdHawk’s technology has the potential to revolutionize various industries and applications.

Sources:

  • Postmedia Network Inc.
  • Venture Beat
  • Bloomberg

This article provides an overview of Meta’s interest in AdHawk Microsystems and the potential implications of this acquisition. It also highlights the unique approach to eye tracking used by AdHawk and its potential applications.