Dynamic Ticketing Startup Jump Platforms Aims to Revolutionize the Way Fans Experience Live Events
At TechCrunch Disrupt 2022, serial entrepreneur Marc Lore revealed exclusive details about his new dynamic ticketing startup, Jump Platforms. Founded in stealth mode with former New York Yankee all-star Alex Rodriguez, the company aims to change the way fans experience live events by offering a unique twist on traditional ticketing.
How It Works
Jump Platforms will sell access to seats that become available when people leave midway through an event. Fans already at the game are alerted when better seats become available in real-time. The pricing starts high and drops depending on demand, using a reverse auction format. This innovative approach is designed to ensure that every seat is filled throughout the event.
The Vision Behind Jump Platforms
Marc Lore, who co-owns the NBA’s Minnesota Timberwolves with A-Rod, has been interested in dynamic ticketing for years. He recalled attending various sporting events and noticing how many empty seats were scattered around the venue. "I just felt like, wow, why are all these seats empty close to the field or close to the arena?" he said. Lore realized that event security staff often prevented people from taking available seats, resulting in a loss of potential revenue.
The Solution
Lore envisioned a system where seats would be dynamically allocated in real-time, allowing fans to "jump" into available seats as they become vacant. This concept is at the heart of Jump Platforms’ technology. "I call it dynamic real-time ticketing," Lore explained. "There are lots of other things you can do with that technology."
The Potential for Growth
With patents covering the technology pending, Lore has assigned them to Jump Platforms and is an investor in the startup. CEO Jordy Leiser’s LinkedIn profile confirms that the company is still in stealth mode. According to incorporation papers filed in Delaware, Jump Platforms was founded in August 2021.
The Impact on Live Events
Jump Platforms has the potential to disrupt traditional ticketing practices and create a more dynamic experience for fans. By offering real-time access to available seats, the company can ensure that every seat is filled throughout an event. This not only increases revenue for venues but also provides fans with a more immersive experience.
The Future of Dynamic Ticketing
As the sports and entertainment industries continue to evolve, Jump Platforms is poised to play a significant role in shaping the future of ticketing. With Lore’s vision and expertise at the helm, this startup has the potential to revolutionize the way we experience live events.
A Glimpse into the Future
When asked about the possibilities for dynamic ticketing, Lore stated that "there are lots of other things you can do with that technology." This suggests that Jump Platforms is not just a ticketing platform but a comprehensive solution that can be applied to various industries and applications.
The Team Behind Jump Platforms
Marc Lore, CEO Alex Rodriguez (former New York Yankee all-star)
- CEO: Jordy Leiser
- Founder: Marc Lore
- Investor: Marc Lore
Related Topics
Dynamic pricing
Sports
Startups
TechCrunch Disrupt 2022
Conclusion
Jump Platforms is a dynamic ticketing startup that aims to revolutionize the way fans experience live events. With its innovative reverse auction format and real-time seat allocation, this company has the potential to disrupt traditional ticketing practices and create a more immersive experience for fans. As Jump Platforms continues to grow and develop, it will be exciting to see how this technology evolves and impacts the sports and entertainment industries.
Get the Latest Tech News
Stay up-to-date with the latest news and trends in tech by subscribing to our newsletters:
- TechCrunch Daily News: Get the best of TechCrunch’s coverage every weekday and Sunday.
- TechCrunch AI: Stay ahead of the curve with the latest news in artificial intelligence.
- TechCrunch Space: Explore the latest advances in aerospace and space technology.
Subscribe Now
Sign up for our newsletters to stay informed about the latest developments in tech.
